Master Address Franchise: Master in franchise management and management, small shops and points of sale + double university degree with 10 ECTS credits

Small and medium enterprises (SMEs) represent a significant percentage in the business fabric of our country, so they have great economy, social and political importance. But it is necessary to have the necessary skills and competencies to be able to manage these types of companies, so with this master's management and management, small shops and points of points of sale are offered the necessary knowledge to carry out the direction of this type of companies, obtaining specialized knowledge in business administration, in stock management, in the most profitable advertising techniques for the business and in the tools and techniques of customer loyalty.

- Know the basis of the strategic management. - Strategically analyze the company. - Perform different negotiation techniques and strategies. - Acquire knowledge about the logistics of supply. - Make purchases to suppliers and attend to documentation and budgets. - Know the existing means of payment. - Perform provisioning planning and keep control of the inventory. - Carry out the necessary activities for the reception of merchandise and preparation of merchandise for departure. - Warehouse organization. - Identify the role that advertising plays within a company. - Differentiate the different advertising media, identify sources of information, as well as clarify concepts and terms linked to advertising, communication and marketing with their corresponding connotations with the world of work and specifically with the work areas that occupy us. - Learn aspects of the consumer and their needs. - Know the buyer's purchase process. - Perform merchandising and animation techniques at the point of sale. - Loyalty management.

Business Administration and Management, Directorate of small shops, franchises or points of sale, Shopping Head, Commerce.

Through this master's degree in franchise management and management, small shops and points of points of sale the student will obtain the necessary knowledge, skills and attitudes for the global and integrated understanding of the various areas that are part of an organization, providing strategic and operational plans in the direction of a franchise, small trade or point of sale. All this with a practical, current and real approach, since it has an eminently experimental, useful and realistic learning methodology, which allows students to train with content adapted to current business reality.

This Master of Franchise Management and Management, small shops and points of points of sale is aimed at managers, responsible, technical professionals and administrative staff who, without necessarily having training in business management, wish to deepen the global knowledge of the different areas of the business management in order to improve their knowledge and optimize competitiveness of a company or franchise

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.