Postgraduate Evaluation and Control of the Internet Communication Plan

This postgraduate and control postgraduate of the Internet media plan offers specialized training in the field. Within the world of commerce and marketing, it is necessary to know the different fields of marketing and communication management, within the professional area of marketing and public relations. Thus, with this course it is intended to provide the necessary knowledge for the organization and control of the media plan, more specifically for the media and internet plan.

- Apply emission control techniques of a conventional media plan using sensory control tools and calculating control and impact ratios. - Determine the structure and critical elements of the "clipping press" or informative coverage report in different media - Interpret current regulations and deontological code in the matter of advertising and the right to information of consumers arguing the importance of compliance. - Select the optimal combination of a media plan from the information and control table available and according to the established objectives. - Analyze data and variables of sources of reliable or official media information for the elaboration of a media plan on television, radio, magazines, internet or others. - Determine the critical elements involved in carrying out the system issuance courses included in an established media plan.

- Apply emission control techniques of a conventional media plan using sensory control tools and calculating control and impact ratios. - Determine the structure and critical elements of the "clipping press" or informative coverage report in different media - Interpret current regulations and deontological code in the matter of advertising and the right to information of consumers arguing the importance of compliance. - Select the optimal combination of a media plan from the information and control table available and according to the established objectives. - Analyze data and variables of sources of reliable or official media information for the elaboration of a media plan on television, radio, magazines, internet or others. - Determine the critical elements involved in carrying out the system issuance courses included in an established media plan.

This postgraduate and control postgraduate of the Internet media plan prepares you to acquire specific knowledge within the area developing in the student some capacities to function professionally in the sector, and more specifically under evaluation and control of the Media Plan

This postgraduate and control postgraduate of the Internet media plan is aimed at professionals in the world of trade and marketing, more specifically those linked to marketing and communication management, within the professional area of marketing and public relations, and to all those people interested in acquiring knowledge related to the media and internet plan.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.