Postgraduate in survey design and information collection in market research

In the field of the world of trade and marketing it is necessary to know the different fields in international negotiation and sale, within the professional area of marketing and public relations. Thus, the following course is intended to provide the necessary knowledge for the knowledge of the environment and market information, specifically focuses on the design of surveys and collection of information on market research.

- Apply information collection techniques, in accordance with the objectives and requirements previously established by the SIM. - Define and develop field work plans for obtaining primary information related to commercial activity through surveys. - Define an effective and efficient information collection procedure, based on different information collection techniques in relation to a demand or objectives of the research plan. - Design information collection questionnaires for the completion of surveys both personally and telephone and online.

It develops its activity, on its own or foreign account, in companies, organizations and institutes of market research and public opinion, in companies specialized in the completion of surveys (field networks) and in departments or marketing companies, supporting the completion of surveys and/or market and opinion studies.

This postgraduate postgraduate design and information collection in market research, offers specialized training in information collection methods and procedures applied to market research, in addition to specific training to carry out the design of surveys and questionnaires applied to information collection.

This course is aimed at professionals in the world of commerce and marketing, specifically in the field of market research assistance, within the professional area of marketing and public relations, and all those interested in acquiring knowledge related to the design of surveys and research questionnaires.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.