Radio announcer course. Transmedia and Storytelling communication

Internet, and technological development, has meant a real revolution for any business. So much is the impact of this channel that has transformed the traditional functioning of the rest of the media, including radio. The ways of making radio and listening to radio have mutated by characterizing by a greater participation of the listeners in the emissions, the appearance of various formats such as podcasting and commitment to new communication strategies, among which the transmedia narrative stands out. This is the reason why the success of the radio journalist is linked not only to the domain of the environment, but also to the knowledge of this new reality, the understanding of the needs of the current listener and the domain of the new formats and strategies.

Know the characteristics of radio communication. Analyze information conditions on the radio. Learn the main speech techniques. Know the main advertising formats on the radio. Learn the operation and benefits of podcasting. Analyze the relationship between Radio and Social Media. Dominate the deontological code and legislation in the radio medium.

The radio announcer course. Isem Transmedia and Storytelling communication trains you to work as a radio announcer for a radio station, radio journalist, podcasting expert or transmedia communication specialist.

The radio announcer course. Transmedia and Storytelling communication will allow you to obtain the keys to the operation of the radio medium in the 21st century. After ending the training, you will know the characteristics of this medium, its transformation due to the digital impact and the new forms of content consumption by the listeners. In addition, you will learn crucial aspects of phrase to enhance the most important asset of the radio journalist: the voice. You will also deepen the different advertising formats and the appearance of new radio forms such as podcasting. In this way, you will get a global vision of the medium in the current environment for the application of successful communicative strategies.

This training is designed for those journalism professionals who want to specialize in the radio environment, and acquire the keys to the operation of the media today. Similarly, those radio journalists are oriented that seek an update of content on the medium in the current digital ecosystem, understanding the changes that have transformed into the environment as well as the characteristics of the new listeners applying transmedia communication strategy. Finally, this course is addressed to students and graduates passionate about radio communication and wish to guide their professional career towards this sector.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.