SUPERIOR COURSE IN DIGITAL PRODUCT MANAGEMENT + 10 ECTS credits

The way to create and develop business models has changed significantly in recent years. The development of the online channel, and the consolidation of the eCommerce, forces to reorient product development strategies, adapting to this new channel as well as the consumer of digital products. This new reality has involved the appearance of a new essential professional profile for the current survival of any online business business or that expands its business to the online medium: the Digital Product Manager. The success of this new professional profile will necessarily go through the compression of the new business models, understand the new consumer and the life cycle of digital products.

- Know the main functions of Digital Product Manager. - Understand the life cycle of the digital product. - Dominate the main online business strategies and models. - Deepen the platform business model. - Develop digital product marketing strategies. - Analyze consumer keys to the digital product and apply marketing techniques. - Dominate the Methodology of Design Thinking. - Know the functioning of agile methodologies for project management.

- Know the main functions of Digital Product Manager. - Understand the life cycle of the digital product. - Dominate the main online business strategies and models. - Deepen the platform business model. - Develop digital product marketing strategies. - Analyze consumer keys to the digital product and apply marketing techniques. - Dominate the Methodology of Design Thinking. - Know the functioning of agile methodologies for project management.

The way to create and develop business models has changed significantly in recent years. The development of the online channel, and the consolidation of the eCommerce, forces to reorient product development strategies, adapting to this new channel as well as the consumer of digital products. This new reality has involved the appearance of a new essential professional profile for the current survival of any online business business or that expands its business to the online medium: the Digital Product Manager. The success of this new professional profile will necessarily go through the compression of the new business models, understand the new consumer and the life cycle of digital products.

The way to create and develop business models has changed significantly in recent years. The development of the online channel, and the consolidation of the eCommerce, forces to reorient product development strategies, adapting to this new channel as well as the consumer of digital products. This new reality has involved the appearance of a new essential professional profile for the current survival of any online business business or that expands its business to the online medium: the Digital Product Manager. The success of this new professional profile will necessarily go through the compression of the new business models, understand the new consumer and the life cycle of digital products.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.