- Analyze tourist distribution and the entities and media that make it up, estimating its evolution and incidence of new technologies. - Analyze the commercial, operational and contractual relationships of travel agencies and tour operators with the different providers of tourist services. - Analyze the information, advice and sales processes, estimating their importance for achieving business objectives. - Develop sales and reservation processes for transportation, package trips, excursions and transfers, and apply established procedures. - Develop promotional actions applicable in travel agencies and describe and apply sales promotion and negotiation techniques, estimating their importance for achieving business objectives. - Study the different types of travel agencies that exist in the global tourism market. - Apply communication and customer service techniques and skills in tourist establishments, in order to satisfy their expectations and materialize future stays. - Define or carry out quality control processes for hospitality and tourism services and products, identifying the most significant quality characteristics. - Evaluate the results of the data obtained during the control processes of products or services in the hospitality and tourism sector, proposing actions for continuous improvement. - Apply techniques for the treatment of tourist information requests, complaints and claims that usually occur in tourist information centers or services and their most appropriate resolution. - Evaluate the tourism potential in a given area that allows detecting opportunities for the creation and development of local tourism products. - Interpret oral messages of medium complexity in English, expressed by clients and suppliers at normal speed in the field of tourism activity, with the aim of providing an adequate service, achieving customer satisfaction, materializing sales and exchanging information with other professionals in their field. - Interpret, without needing a dictionary, documents of medium complexity written in English, in the field of tourism activity, to obtain information, process it and carry out appropriate actions.
