Course of culture in the purchase process

Institución Educativa
Mode On-line
Duration 100 hours
Languages Spanish
$4.205
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Plan de estudios

Summary

Culture has always been an important variable if we want to understand how the economy of a specific country works, for something companies analyze the norms, values, beliefs, customs and traditions that influence a group of people when opting for one product or another. Obviously, Americans do not have the same purchase culture as Morocco. Therefore, culture is one of the most influential factors in the purchases that are made throughout the world and companies investigate new ways to influence consumers and their purchase motivations. With the realization of the course of culture in the purchase process we intend to show how culture influences the purchase process.

Goals

- Analyze the market according to characteristics and preferences of different types of consumers. - Apply a demand analysis, in terms of its concept, dimensions and conditioning factors. - Acquire professional competences to identify the different motivations and needs of consumers. - Know the conditions and types of consumer purchases. - Define cultural marketing techniques in relation to the media. - Develop communication actions that may influence the purchase decision.

Professional exits

The course of culture in the purchase process prepares to develop your professional activity in the business world especially in the marketing and sales department: market analyst and consumer behavior, purchasing consultant, creator of advertising campaigns, sales manager and even product developer.

To prepare you

The course of culture in the purchase process prepares you to direct research activities on purchasing habits, with the aim of being able to influence and persuade our potential customer. It is also useful for other tasks related to the marketing area, such as market research, the introduction of products in new markets, trade project management, advertising campaign design, etc.

Who is it addressed

The course of culture in the purchase process is aimed at marketing and sales professionals, who seek training that leads a consumer to buy a certain product. It is also aimed at students in the area of business administration, marketing and other sales -related careers.

Methodology

Our methodology combines technology, pedagogy and empathy for a tailored learning.

You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.

Realized personalized learning

Your style, interest and level define the route. You are the starting point.

Constructivism in action

Explore, experience and apply. Learning means understanding, not memorizing.

He who accompanies you, not who directs you

Phia, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a figure.

Certificación

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Culture course degree in the purchase process with 100 hours issued by the Autonomous University of Northeast - UAN in conjunction with Euroinnova International Online Education

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Scholarships

EDUCAHUB Scholarships

Make your most accessible training: Finish 0% interest and get personalized scholarships.

In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: For former students of Eduahub.

-20%

Unemployment scholarship: if you prove to be unemployed.

-20%

Numerous family scholarship: for families with 3 or more children.

-20%

Disability scholarship: For people with disabilities ≥33%.

-15%

Emprende Scholarship: For self -employed that accredit your activity.

-15%

Scholarship recommends: If you come recommended by an alumnus.

-15%

Group scholarship: For joint inscriptions of 3 or more people.

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