Diploma in Community Management

In a world in which what is not on the Internet does not strategically manage the presence in social networks of any organization is an essential of the marketing and communication area. With this diploma in Community Management, students will acquire the key notions to manage the online reputation of a brand in the social media environment, knowing in depth the characteristics and tools to manage the main social networks. With this specialization you will acquire the necessary knowledge to design and implement the strategies, tactics and actions of professional planning, as well as to execute the tasks of the Community Manager: Content creation, conversations management, measurement of results, etc.

- Learn to develop social media social communication strategies and tactics - Know the characteristics and functioning of the main social networks - Understand and apply the use of the different formats and spaces of social media content - Manage conversations and apply active listening in the social media environment - Execute actions and use different tools for the management of social networks - Understand the main statistics and know how to evaluate the Social Media Media actions

The main professional departure of this diploma in Community Management is that of Community Manager or community responsible. Also to related profiles such as the Social Media Strategyist, Trafficker, Growth Hacker and in general any profile of the marketing and digital communication field or digital journalism

With this diploma in Community Management you will know the social media environment, you will learn to implement CRM social actions and customer service. You will acquire the key skills and skills to write persuasive texts (copywriting) and effective and efficient content, which generate results, for different social networks. As well as the necessary notions to manage Facebook, Instagram, X Corp (Twitter) and YouTube.

This diploma in Community Management is aimed at marketing and communication professionals seeking a specialization in communities management. Entrepreneurs or responsible for projects that want to professionalize their communication through social networks. Companies, self -employed professionals and workers who want to improve their personal brand management.