Communication and Advertising Fundamentals Course

This course of communication and advertising foundations offers specialized training in the material. We must know that for the marketing and communication area it is very important to deepen and acquire the knowledge of foundations of communication and advertising within the marketing and public relations sector.

- Know the different forms of communication. - Know what types of communication processes exist. - Understand why communication is necessary. - Factors that influence communication processes. - Know what the function of an dircom consists of. - Know the different types of communication models. - Learn what are the types of communication in organizations. - Aspects involved in coorportation communication. - Approach to those of internal communication. - Approach to the marketing mix. - Know what it implies and what market segmentation consists of. - Know what are the stages of the life cycle of a product. - Marketing forms of communication. - Know what the term advertising collects, what objectives it has and the types that exist. - Knowing that it is advertising insustry. - Make the budget in a beneficial way. - Know how to choose the media for advertising. - Differentiate the different advertising media. - Know the functions of sales promotion and HR.HH.

Marketing and Public Relations

This online course of foundations of communication and advertising prepares to acquire specific knowledge within the marketing and communication area developing in students some capacities to function professionally in the marketing and public relations sector and more specifically in foundations of communication and advertising. In addition, with the realization of this course, the student will be prepared to: to know the different forms of communication, to know what types of communication processes exist, understand why communication is necessary, factors that influence the communication processes, know what the function of an dircom consists of, to know the different types of communication models, learn what are the types of communication in organizations, aspects that the coorport communication implies, approach to which the internal communication is Knowing what market segmentation implies and what is the stages of the life cycle of a product, forms of marketing communication, knowing what the term advertising collects, what objectives it has and the types that exist, knowing that it is the advertising insustry, carrying out the budget in a beneficial way, knowing how to choose the media for advertising, differentiate the different advertising media, and know the functions of the promotion of sales and the RR.HH.

This online course of foundations of communication and advertising is aimed at all those interested in the field of marketing and communication and more specifically in the marketing and public relations sector and want to specialize.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.