Master Online Marketing Digital and CX: Master in Digital Marketing & Customer Experience + University Degree

In a constantly evolving digital market, dominating digital marketing and understanding customer experience is crucial. This master offers comprehensive training, covering from market research and consumer psychology, to electronic commerce strategies and emotional marketing. The student will immerse themselves in purchase behavior analysis techniques and in the management of business marketing, complementing with advanced knowledge in SEO, SEM, e-commerce and social networks. The skills acquired in this program will prepare the participant to understand and influence current market dynamics, giving the ability to design experiences that loyalty and convert. All this, within an innovative online learning environment that adapts to the contemporary demands of flexibility and customization of the study.

- Analyze consumer behavior. - Develop market segmentation. - Execute market research. - Manage marketing plans. - Apply effective digital marketing. - Implement inbound techniques. - Optimize SEO and SEM.

The Master in Digital Marketing & Customer Experience opens doors to races as a specialist in SEO/SEM, content strategist, e-commerce expert, emotional marketing consultant or customer experience director. Covering from market segmentation and consumer psychology to the strategic use of social networks and neuromarketing, graduates will be equipped to boost engagement and optimize the online presence of brands, becoming leaders of digital marketing in the modern economy.

This Master in Digital Marketing & Customer Experience deepens the analysis of consumer behavior, offering tools for intelligent market segmentation and exploration of customer insights. You will cover from market research to the psychology of the point of sale, directing effective marketing plans adapted to contemporary trends. You will also learn to manage emotional marketing strategies and obtain an advantage in electronic commerce, optimizing web positioning and dominating the most advanced digital marketing techniques.

This Master in Digital Marketing & Customer Experience is conceived for managerial profiles, executives and consultants who aspire to lead marketing strategies in the digital era. He addresses those who wish to deepen market research, understand consumer psychology, and solve the management of marketing plans, as well as digital and emotional marketing. It is ideal for professionals focused on the excellence of the client experience.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.