Artificial Intelligence and Marketing Course
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Syllabus
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Summary
At present, the convergence of artificial intelligence (AI) and marketing is essential for commercial success. IA offers tools and techniques that revolutionize the way companies interact with consumers, allowing unprecedented customization, predictive analysis and process automation. In this context, understanding how to integrate AI into marketing strategies becomes essential to maintain relevance and competitiveness in a market in constant evolution. This artificial intelligence and marketing course offers a solid understanding of the fundamental principles of AI and its specific application in the field of digital marketing.
Goals
Professional opportunities
To prepare you
In this artificial intelligence and marketing course you will learn to use data analysis tools to better understand your audience, to implement automation techniques to optimize processes and develop personalized content strategies. In addition, you will be equipped to adapt to continuous changes in the field of digital marketing, taking advantage of the latest technologies and trends.
Who is it addressed to?
This artificial intelligence and marketing course is designed for a wide range of professionals, including marketing managers, digital marketing specialists, data analysts, technology consultants and entrepreneurs who wish to understand how artificial intelligence is transforming the digital marketing panorama.
Official Character
This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.
Our methodology combines technology, pedagogy and empathy for learning tailored to you.
You set the pace, decide the path and artificial intelligence accompanies you so that you learn better, with meaning and purpose.
Truly personalized learning
Your style, interests and level define the route. You are the starting point.
Constructivism in action
Explore, experiment and apply. Learning means understanding, not memorizing.
AI that accompanies you, not directs you
PHIA, our artificial intelligence assistant guides you without limiting your autonomy.
Evaluation without pressure
Continuous and adaptive feedback. Because learning is a process, not a number.
Certification
Degree issued by Educa Open, specialized center in training in various technological areas
EducaHub Scholarships
Make your training more accessible: finance at 0% interest and obtain personalized scholarships.
At EducaHub we believe that education should be available to everyone. For this reason, we offer a Scholarship Plan that facilitates your access to practical, current and quality training, eliminating economic barriers.
-25%
Alumni Scholarship: for former EducaHub students.
-20%
Unemployment Scholarship: if you prove that you are unemployed.
-20%
Large Family Scholarship: for families with 3 or more children.
-20%
Disability Scholarship: for people with disabilities ≥33%.
-15%
Emprende Scholarship: for self-employed workers who can prove their activity.
-15%
Recommended Scholarship: if you come recommended by a former student.
-15%
Group Scholarship: for joint registrations of 3 or more people.
An entire educational universe, on a single platform.
An intuitive environment with AI that guides you to train autonomously and with purpose.
Learn at your pace
Courses, master's degrees and official qualifications. 100% online, flexible and at your pace.
Access from anywhere
Available 24/7 on mobile, tablet or PC. You decide when and how to train.
Phia, your AI mentor
It challenges you, motivates you and personalizes your path. Learn with a guide that evolves with you.
LX One Plus: Training without limits
Unlock soft skills, languages and more. Move towards comprehensive and continuous training.
