Course in Brand Management. Brand creation and management

The globalized market in which we are currently in which the Internet plays an indispensable role, it is necessary that brands adapt to changes to remain in the market and detect threats and weaknesses to turn them into opportunities and strengths and thus improve the brand image perceived by consumers. That is why it is necessary to know what brand management or brand management is and what benefits can contribute.

- Establish a concept of what the brand image is and its need to manage it. - Develop the brand creation management process based on proper strategic planning. - influence the communication of the brand and its importance towards the results of the company. - Develop concepts such as Branded Content, Product Placement and Brand Meaning Management and others related to brand management. - Establish the keys to create your own brand.

Directors of products marketing companies through the Internet, Marketing, Brand Manager and any other workplace related to the positioning of the brand and its management.

This practical course prepares you to manage the brand, that is, analyze and plan the work with respect to how a brand is perceived in the market. If a brand is correctly managed, it has a direct benefit in the results of the company, since an improvement in relations with the media is achieved, improves competitiveness, avoids bad reputation and seeks new promotional opportunities. Therefore, this course prepares you to establish a solid Brand Mamagement strategy that controls the status of your brand on a regular basis.

Aimed at managers or those who have an equivalent degree or title in marketing, administration and management of business, business, or any degree if you want to strengthen your knowledge in brand management. It is also aimed at students and workers in the marketing sector.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.