Course in Social Media, Social Networks and Web 4.0 in the company

Marketing is today a key discipline in business management. Within it, the Internet and social networks have demonstrated their enormous potential for both communication in general, and for its direct application in the company. This course prepares you the task of managing social networks in which a company has a presence, as well as to establish social media strategies in accordance with its general objectives. You will be competent to set all marketing strategies through social networks. The main objective will be the capture and loyalty of audiences, but it should not be forgotten that they provide us with a new means to improve the experience of purchasing our users.

- Analyze the different social networks and integrate our social media strategy into the company's corporate strategy. - Know the benefits of social networks from the point of view of the company and from the point of view of the consumer. - Study all those factors that affect the Social Media Marketing and the different strategies that we can carry out in social networks: visibility, online reputation, digital identity, etc. - Determine the competences and responsibilities of a social media manager.

Commercial Department of large companies and SMEs, Commerce Offices, Commonwealth, Publicists, Marketing Experts, Mobile Application Developers, Programmers, Online Advertising Agencies, Marketing and Online Communication Technicians, Social Media Manager, head of Communication, in general, in any company that is carried out an online strategy, and particularly, have a presence in social networks.

This course will allow students to manage and develop marketing plans centered on social networks, specific social media plans and management of the company web analytics. Allowing interoperability, user -centered design, adaptation and dissemination.

Directed for both university degrees and for professionals in the sector, who are interested in receiving specific training in this competitive field: publicists, marketing experts and social networks, and in general, anyone who is passionate about the world of social networks.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.