Course in Strategic Communication and Communication Planning

The Strategic Communication and Communication Course is your gateway to a world where communication not only informs, but also transforms. In a current context where information flows at a dizzying speed, knowing how to plan and execute effective communication strategies is crucial. This course offers you the tools to master internal and external communication, as well as media relationships. You will learn to create solid communication plans and manage communication cabinets effectively. With the growing boom in the strategic communication sector, organizations look for experts who can optimize their messages and strengthen their image. By participating in this course, you will develop skills to influence, persuade and connect with various audiences, positioning yourself as an indispensable professional in this area. The online modality allows you to access the content in a flexible and adapted way to your needs, ensuring that you can grow professionally without limits.

- Understand the basic principles of strategic communication. - Identify the key components of an effective communication plan. - Analyze the importance of communication cabinets in organizations. - Evaluate internal communication to improve organizational cohesion. - Design effective external communication strategies with the media. - Implement techniques to manage relationships with the media. - Explore methods to measure the impact of communication strategies.

- Strategic communication consultant for companies. - Responsible for internal communication in organizations. - Press and Public Relations Cabinets Coordinator. - External communication campaigns planner. - Specialist in relationships with media. - Advisor in Development of Integral Communication Plans. - Communicative crisis manager.

The strategic communication and communication planning course prepares you to design and implement effective communication plans. You will learn to analyze the environment, identify objectives and audiences, and develop strategies that align internal and external communication. You can manage communication cabinets and strengthen media relationships, thus optimizing the impact of your messages. You will acquire skills to adapt to different communication contexts and challenges, improving cohesion and the scope of your projects.

This course is aimed at professionals and graduates of the communication sector that seek to deepen strategic communication and planning, covering aspects such as the communication plan, communication cabinets and media relations. It is ideal for those who wish to update and improve their internal and external communication skills.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.