Online Training

Digital Analytics in Tourism Course

Name: Digital Analytics in Tourism Course en España
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 388054-2401
Availability: InStock

icon-image--AbjlOSDZzVEJNY0s3S__icon_7yVPEV

200 hours

icon-image--AcnI1bkFZTjZZaTE3U__icon_xJgfxr

icon-image--AWUI0N2tWMzVrNzMzT__icon_DgE8xz

Spanish

The Digital Analytics in Tourism Course offers you the opportunity to progress professionally due to the growing demand for experts in web analytics within the tourism industry in a context of digitalization of the sector. With this training you will discover the most important implications within tourism marketing and specifically, web analytics. You will have a theoretical and practical command of the most important tools, such as Google Analytics 4, Google Analytics 360, Google Tag Manager and Looker studio, seeing their functions, key metrics and applying what you have learned in specialized activities. You will be able to take advantage of the advantages of technology in an increasingly profitable sector.

Instituciones educativas

360€

Request information

I'm interested I'm interested

I'm interested

Details to take into account

icon-image--AUzhDQ3dCN3hXZ1RaS__icon_p9pcRc

Multilingual support

icon-image--AQVZldVUybkd2c2xSS__icon_ptJqNh

Digital certificate included

icon-image--AV0haRDQrMjBZRURoV__icon_zyt3R8

Assistant Phia

Objectives

- Know and internalize the most important notions of tourism marketing. - Explore the most important features of Google Analytics and other analysis tools. - See step by step how to design a dashboard with the most important business metrics. - Take advantage of all the possibilities offered by communication and marketing in the tourism sector.

Content

Career opportunities

After completing your training in the Digital Analytics in Tourism Course, you will be professionally trained for positions such as tourism marketing specialist, digital analyst, tourism promoter, digital publicist and business development specialist. You will also be able to practice individualized consulting in analytics and digital marketing strategies in tourism.

What it prepares you for

With this Digital Analytics in Tourism Course you will be able to get the most out of web analytics tools and digital marketing for tourism companies. You will have at your disposal the latest advances and advice on how to design and manage dashboards to optimize business benefits and objectives. You will be able to draw conclusions using advanced analysis tools.

This Digital Analytics in Tourism Course is a perfect complement for professionals in the tourism and digital marketing sector. If you are currently an e-commerce expert, entrepreneur, SEM technician, consultant or recent graduate, this training is ideal to enhance your professional career and generate business opportunities.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.