Online Training

Diploma in Business Marketing

Name: Diploma in Business Marketing en España
Brand: CEUPE
SKU: 390538-2402
Availability: InStock

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500 hours

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Spanish

The Diploma in Business Marketing offers you the opportunity to stand out in a sector that is constantly growing and highly in demand. This course is designed to provide you with a deep understanding of the marketing strategies necessary to drive business success. You will learn to efficiently direct operations, control management and perform effective financial analysis, essential skills for making informed and strategic decisions. With a flexible approach adapted to your needs, this online diploma allows you to train from anywhere, combining theory and practice through case studies and real examples. Why choose us? Because we equip you with the necessary tools to lead and transform marketing in your company, opening doors to new job opportunities and developing your professional potential to the fullest. Enroll today and take the next step toward a bright future in business marketing!

Instituciones educativas

750€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Understand the fundamental elements of the environment and the historical development in which companies carry out their activity, as well as their impact on the various functional areas of the company. - Know what marketing is, its evolution over time and the main concepts of marketing as a discipline. - Internalize the role of marketing in a strategically market-oriented company, as well as discern between the activities of strategic marketing and operational marketing. - Know the marketing techniques available for decision making in organizations. - Know the tools that configure the marketing strategy in the company. - Formulate solutions related to the marketing practice in the company based on data. - Understand the environment and analyze content from various areas of knowledge with influence on the company. - Internalize critical thinking, the value of ethics and Apply basic theories and concepts about supply and demand to different types of companies, destinations and markets. - Design specific products, prices, distribution and communication in practice. - Know the different types of clients and their needs. - Understand and defend the use of Marketing in companies as a strategic and operational piece. - Know and know how to apply the operational variables of marketing and the most appropriate strategic combinations for each business situation (Marketing-Mix for launches, line expansions, introduction into unknown markets, distribution channels, efficient communication campaigns...). - Make the basic tools of operational marketing available to students to encourage their use in resolving strategic marketing situations. - Discuss the main challenge that Marketing faces in organizations and their environment. - Explain the purpose and objectives of modern Marketing. - Synthesize the main Marketing activities in your environment. - Describe the development of the variables that intervene in the strategic and tactical formulation of the Marketing Plan in an organization. - Determine the most appropriate mix possible of the variables Product, Price, Distribution, Processes, People and Communication. - Know the new forms of communication on the Internet and their influence in business environments. - Identify the most common Web 2.0 tools and their advantages for the company. - Take advantage of the phenomenon of social and professional networks: LinkedIn, Facebook, Twitter, Tuenti, etc. - Carry out a Communication campaign using social networks and Know the documents that make up the company's annual accounts, distinguishing the different items that make up each of them and assessing the type of information that 2.0 tools individually provide. - Disseminate corporate information and participate in online conversations about your services or products. - Detect the best ways to use blogs, microblogging, podcasts, and Wikis and their application in corporate environments. - Know the phases that must be followed for a correct implementation of Web 2.0 tools and avoid errors. - Analyze real cases that occur in the world of Social Media.

Content

Career opportunities

After completing this course, students will be able to put into practice the knowledge acquired in companies where marketing functions are being developed at a strategic and managerial level, combining approaches both online and outside the digital field. In addition, they will be able to work as professional salespeople, applying the new social marketing media available to today's society. The development of your work as a commercial specialist will be effective, being able to address the conflicts that commercial management and sales itself generate both internationally and nationally.

What it prepares you for

The Diploma in Business Marketing prepares the student for: Marketing Strategy • Strategic Planning: Develop and execute marketing plans aligned with business objectives. • Segmentation and Positioning: Identify and target specific target markets. Digital Marketing and Social Networks • Online Marketing: Use digital tools and social networks to promote products and services. • SEO and SEM: Optimize presence in search engines and manage online advertising campaigns. Sales and Customer Management • Sales Techniques: Implement effective sales strategies. • Customer Relationship Management (CRM): Manage customer relationships and loyalty. Research and Analysis • Market Research: Conduct studies to understand consumer behavior and market trends. • Data Analysis: Use analytical tools to measure campaign performance and make data-based decisions. Professional Development • Network of Contacts: Opportunities to establish professional contacts in the field of marketing. • Practical Experience: Application of knowledge in real projects and professional practices.

Professionals or people interested in developing their professional career in the field of both digital and traditional marketing, who wish to expand their knowledge in order to improve professionally, acquiring new marketing skills. Recent graduates who wish to acquire skills in the commercial area, knowing all its channels and strategies. SME directors who want to learn the strategic activities necessary to complement their traditional business practices with the most innovative commercial and digital marketing strategies. Entrepreneurs who want their company to position itself on the Internet in an efficient way, taking advantage of the potential at their disposal.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.