Email Marketing Course Email Marketing Course

Online Training

Email Marketing Course

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120 hours

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Spanish

Email Marketing has become one of the most powerful and effective tools in online marketing. Through segmentation, valuable content and the use of an attractive call to action, we will not only be able to attract potential customers, but we will guide them through the entire funnel or conversion funnel so that they buy from us and become prescribers of our brand. To achieve this situation, it will be necessary to create different types of segmented campaigns: branding, informational, commercial, remarketing, loyalty. Thanks to this combination we will be able to add value to the client, improving the sales ratio, and turning them into the greatest prescriber of our brand.

Instituciones educativas

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360

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Understand the concept of Relationship Marketing and its importance today. - Design lead generation campaigns. - Learn how to use Mailchimp effectively. - Create subscription forms. - Create campaigns with Mailchimp from design to sending. - Use the main campaign measurement metrics. - Design, develop and optimize the company's email marketing strategy.

Content

Career opportunities

- Understand the concept of Relationship Marketing and its importance today. - Design lead generation campaigns. - Learn how to use Mailchimp effectively. - Create subscription forms. - Create campaigns with Mailchimp from design to sending. - Use the main campaign measurement metrics. - Design, develop and optimize the company's email marketing strategy.

What it prepares you for

Email Marketing has become one of the most powerful and effective tools in online marketing. Through segmentation, valuable content and the use of an attractive call to action, we will not only be able to attract potential customers, but we will guide them through the entire funnel or conversion funnel so that they buy from us and become prescribers of our brand. To achieve this situation, it will be necessary to create different types of segmented campaigns: branding, informational, commercial, remarketing, loyalty. Thanks to this combination we will be able to add value to the client, improving the sales ratio, and turning them into the greatest prescriber of our brand.

Addressed to

Email Marketing has become one of the most powerful and effective tools in online marketing. Through segmentation, valuable content and the use of an attractive call to action, we will not only be able to attract potential customers, but we will guide them through the entire funnel or conversion funnel so that they buy from us and become prescribers of our brand. To achieve this situation, it will be necessary to create different types of segmented campaigns: branding, informational, commercial, remarketing, loyalty. Thanks to this combination we will be able to add value to the client, improving the sales ratio, and turning them into the greatest prescriber of our brand.

Methodology

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism. We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs. You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.

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