Online Training
Higher Course in Marketing and Communication Management
250 hours
Spanish
The marketing and communication scenario has evolved enormously in recent years as a consequence of the Internet, the rise of new technologies, the fragmentation of audiences and the new consumer profile, much more demanding and informed. Companies must adapt their strategies towards consumers with a leading role in communication, who are more informed and critical of brands. Knowing the new consumer profile today will help companies define marketing and communication strategies capable of successfully achieving business objectives in a highly competitive scenario.
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