Hotel marketing course: University degree + (5 ECTS credits)

Online Training

Hotel marketing course: University degree + (5 ECTS credits)

Name: Hotel marketing course: University degree + (5 ECTS credits) en España
Brand: EUROINNOVA INTERNATIONAL ONLINE EDUCATION
SKU: 279110-2101
Availability: InStock

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125 hours

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5 ECTS

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Spanish

The hotel marketing course provides the theoretical and practical knowledge required to adapt your professional profile to a new reality within the tourism sector constantly changing due to the development of the online channel and the new forms of consumption of tourism products and services. Once the training is initiated you will learn all the areas involved in the capture and loyalty of guests through the Internet improving the competitive position of the hotel and understanding the true needs of the client. Once the training is finished, you will be able to develop a digital marketing plan capable of attracting customers, converting and loyalty by offering a unique and differentiating experience.

Instituciones educativas

260€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Analyze the main innovations in tourism. - Know the new digital tourist and the functioning of smart destinations. - Create a Traveller Journey and Guest Experience strategy. - Increase the number of reserves thanks to metabuscators such as tripadvisor, trivago or Google Hotel Ads. - Apply the main techniques of Revenue Management. - Develop a SEO and SEM strategy to increase visibility in Google and increase the number of reserves. - Generate an inbound strategy with content marketing, social media, web analytics, CRM and marketing automation.

Content

Career opportunities

Develop your professional career in the tourism sector by adapting to the new trends and demands of the digital traveler. With this hotel marketing course you will adapt your profile to occupy positions of responsibility within the Marketing Department and the Revenue Marketing Department of small and large hotel establishments.

What it prepares you for

The hotel marketing course will help you understand the digital tourist adapting all marketing strategies to the online channel managing to increase reserves in the establishment and increase sales. Thanks to SEO, SEM, Social Media, Inbound Marketing, Copywriting or Revenue Management techniques will be easier to connect with the client potential and offer a unique experience before, during and after accommodation.

The hotel marketing course is addressed to those responsible for the tourism sector specialized in the management of reservations and accommodations, as well as for those who wish to jump in their career and adapt to the new demands of the digital traveler and not lose sales. If you want to multiply the reserves and make a difference in the sector it is training is designed for you.

Our training is 100% online, which allows students to self -regulate their study and adapt it to their own needs. We bet on personalized and autonomous teaching, with an approach based on critical thinking and constructivism. We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to customize your training even more, since we adapt to your rhythm and needs. You will have access to our learning platform, MyLXP, from any device and at any time of the day, which will allow you to decide how and when to study. All this is possible thanks to our EDUCA LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, promote innovation and offer a personalized learning experience adapted to each need.