Master in Advertising and Marketing Master in Advertising and Marketing

Online Training

Master in Advertising and Marketing

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1500 hours

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Spanish

The new forms of advertising and marketing increasingly focus on carrying out campaigns aimed at creating content, maintaining the loyalty of satisfied customers and directing some effort towards obtaining new customers. Companies look for profiles that are updated both in their training and in online media and thanks to this master's degree you can achieve it. Through our commercial management master training you will learn how marketing departments work, everything that surrounds an advertising campaign, and the company's continuous communication with its customers. Thanks to this Master In online commercial management you will learn the appropriate concepts to function professionally in the sector.

Instituciones educativas

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1.895

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Understand the importance of communication as an element of advertising. - Know the different advertising communication techniques and the relevance of their use in the company. - Analyze the creative elements and techniques and their implication in the advertising process within the company. - Schedule the sale action based on defined commercial parameters and the positioning of the company/entity. - Apply appropriate techniques to the sale of products and services through different marketing channels other than the Internet. - Manage the sales force and coordinate the sales team. - Adopt commercial criteria in the design of pages for marketing, applying appropriate sales techniques. - Apply merchandising techniques.

Content

Career opportunities

Responsible for the area of ​​marketing, communication, advertising and public relations. Marketing / Commercial establishments / E-commerce / Commercial department / Sales manager. Marketing / Sales / Commercial department / Sensitive marketing / Expert in neuromarketing.

What it prepares you for

This MASTER IN ADVERTISING AND MARKETING prepares you to have a broad and precise vision of the field of commercial marketing and advertising, acquiring the appropriate techniques that will help you function professionally in these important environments at a business or organizational level. Understanding the techniques necessary to achieve expected sales as well as keep our customers satisfied is key if you want to work in the marketing industry in the 21st century.

Addressed to

This MASTER IN ADVERTISING AND MARKETING is aimed at all those professionals and students who want to continue training in the subject, as well as those people who are dedicated to the commercial area and wish to acquire knowledge about marketing, the development of an advertising campaign and the different sales techniques that are used today.

Methodology

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.

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