Master in Business Intelligence: Fundamentals in Web Analytics and Big Data + 60 Credits ECTS
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Syllabus
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Summary
The Master Business Intelligence fundamental in web and Big Data analytics is relevant in the current market due to the growing importance of web analytics based on large volumes of data in digital marketing and sales marketing strategies of digital companies. This course addresses key aspects such as web analytics and its main phases, in addition to key tools such as Google Analytics. When choosing this course, students will obtain applicable knowledge to analyze Big Data and make better decisions based on the analysis, using Business Intelligence to enhance the marketing strategy. Students will know how to use web analysis tools to carry the E-Commerce and Digital Marketing strategy to the next level.
Goals
Professional opportunities
To prepare you
With this Master Business Intelligence fundamentals in web and Big Data analytics you will have the possibility of learning the new trends within the web analytics in e-commerce and digital marketing, deepening the specific data analysis tools. You will have the possibility of studying how to take advantage of the Business Intelligence, Big Data and professional tools such as Google Analytics.
Who is it addressed to?
This Master Business Intelligence fundamentals in web and Big Data analytics is ideal for digital marketing professionals, e-commerce experts, entrepreneurs, Data Analyst and newly graduated, as well as passionate about online businesses that wish to improve their web analytical skills, in order to boost their businesses, careers and professional opportunities.
Official Character
This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.
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Certification
University Degree of Permanent Training in Business Intelligence: Fundamentals in Web and Big Data Analytics with 1500 hours and 60 ECTS credits for the Catholic University of Murcia
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