Online Training
Master in Commercial Management and Online Marketing
1800 hours
Spanish
Educational institutions

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Online Training
1800 hours
Spanish
Educational institutions

Request information
Multilingual support
Digital certificate included
Assistant Phia
- Understand the fundamentals of strategic management. - Understand the pillars of marketing. - Learn to design a commercial and marketing strategy. - Develop management skills, such as leadership, decision making, negotiation, conflict resolution, effective communication, motivation, and work team management. - Know the function of the marketing mix within companies. - Understand product, price and distribution policies. - Learn to develop a marketing plan according to the needs of the business. - Master market research. - Know the life cycle of a product. - Understand the key elements of advertising. - Discover new advertising formulas. - Delve into the strategic framework of commercial management. - Understand organizational communication, both internally and externally. - Delve into information systems and everything that entails. - Know how to establish the objectives that must be achieved within a company in terms of marketing and commerce.
- Commercial director. - Marketing Director. - Business development director. - Sales manager. - Market research analyst. - Advertising manager. - Account executive. - Marketing consultant. - Trade marketing coordinator. - Commercial agent. - Strategic planner. - Commercial analyst.
This master's degree in marketing offers solid training in the fundamentals and essential practices of strategic and commercial marketing. Students acquire skills in market research, advertising, business strategies, and organizational communication. Emphasis is placed on developing effective strategic plans and the ability to set clear objectives in marketing and commerce. In short, it prepares students to excel in a competitive and ever-changing marketing environment.