Online Training

Master in Corporate Communication

Name: Master in Corporate Communication en España
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 257741-2404
Availability: InStock

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1500 hours

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Spanish

Corporate communication has become a key element for any company. Due to new forms of consumption, as a consequence of globalization and the development of the Internet as a sales channel, companies have been forced to reinvent themselves, digitize and achieve a connection with their audiences (internal and external). This has led to the emergence of more dynamic, communicative and accessible businesses for consumers, with the latter becoming protagonists of the communication strategy. Only those companies that manage to connect with the values demanded by consumers will be able to position themselves advantageously in the market. This is why communication has become the key axis to transmit corporate values, connect with the client, and establish long-term relationships based on trust.

Instituciones educativas

1.895€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Acquire essential management skills to achieve leadership in the company. - Acquire a high degree of emotional intelligence to lead teams and strategies. - Know the keys to internal and external communication. - Manage branding and brand management. - Apply an integrated and global communication strategy. - Learn to lead teams, implement motivation systems and manage work stress. - Apply corporate social responsibility policies and improve the reputation of the organization. - Acquire basic concepts of business and institutional protocol.

Content

Career opportunities

The Master INESEM Corporate Communication trains you to work as Director in the Communication Department of any business. Corporate Communication Consultant, Expert in Internal Communication, Specialist in branding and brand management, Expert in Comprehensive Communication, Corporate Social Responsibility, in addition to leadership capacity, team development and management of communication strategies.

What it prepares you for

The Master Corporate Communication will give you the keys to direct and lead the global communication strategy in any company. After completing the training, you will be able to apply a strategic communication strategy both internally and externally, managing to improve relationships with all the organization's audiences (workers, shareholders, consumers, institutions...). Thanks to management skills and leadership capacity, together with the mastery of internal, external and social communication, you will be able to enhance the corporate image of the company, improving its competitive position and directly impacting sales.

This training is designed for those marketing and communication professionals who wish to occupy a management position in the Communication and Marketing Department in any business, as well as any managerial profile who wishes to acquire greater specialization in communication with the aim of improving the development of their business, improving relationships with their audiences and increasing sales. After completing the Master, students will acquire all the information and skills necessary to occupy different jobs, from Communication Director, Corporate Communication Expert or Communication Consultant for companies. Likewise, this Master's Degree is aimed at students and graduates who wish to specialize in the direction and management of business communication.

With our online learning methodology, the student begins his journey through a virtual campus designed exclusively to develop the training itinerary with the aim of improving his professional profile. The student must advance autonomously throughout the different teaching units as well as carry out the corresponding activities and self-assessments.
The load of hours of the training action includes the different activities that the student carries out throughout their itinerary. The hours of telelearning carried out on the Virtual Campus are complemented by the student's autonomous work, communication with the teacher, complementary activities and readings, and the research and creation work associated with the projects.
To obtain the degree, the student must pass all self-assessments and exams and view at least 75% of the contents of the platform. The Final Project is carried out after finishing the theoretical-practical content on Campus. Finally, it is necessary to notify the completion of the Master from the platform to begin the issuance of the degree.