Master of Permanent Training in Data Science: Big Data in Digital Marketing + 60 ECTS credits
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Syllabus
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Summary
The Master Data Science - Big Data in Digital Marketing is a high relevance formation in the current context, where the collection, analysis and management of large volumes of data has become a fundamental piece for marketing strategies. With technological advance and growing digitalization, companies have access to a huge amount of information, and it is necessary to have trained professionals in the management of these tools. The state of the art in Data Science and Big Data provides the basis for extracting valuable knowledge and making decisions based on the scope of digital marketing, which drives the growth and profitability of organizations.
Goals
Professional opportunities
To prepare you
The Master Data Science - Big Data in Digital Marketing prepares you to face the challenges of the current business world, where data -based decision -making has become a need. Through this program, you will acquire knowledge and skills in data analysis, the application of Machine Learning techniques and the interpretation of results to improve digital marketing strategies.
Who is it addressed to?
The Master Data Science - Big Data in Digital Marketing is aimed at professionals and graduates interested in acquiring advanced skills in data management and analysis in the context of digital marketing. It is also suitable for those who wish to improve their professional profile in the field of data analysis and Machine Learning applied to marketing.
Official Character
This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.
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Certification
University Degree of Permanent Training in Data Science: Big Data in Digital Marketing with 1500 hours and 60 ECTS credits from the Catholic University of Murcia
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