MBA + Specialty - Digital Marketing + 60 ECTS Credits

Online Training

MBA + Specialty - Digital Marketing + 60 ECTS Credits

Name: MBA + Specialty - Digital Marketing + 60 ECTS Credits en España
Brand: CEUPE
SKU: 390502-2414
Availability: InStock

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1500 hours

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60 ECTS

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Spanish

The MBA Master in Business Administration and Management with a specialty in Digital Marketing & Communication is designed so that the student, on the one hand, studies, knows and works in depth on all the subjects that entrepreneurs, businessmen, managers or professionals with positions of responsibility must handle at a professional level. A first central block where our faculty concentrates its efforts on giving our students theoretical, but above all practical, knowledge in effective and efficient management in any of the units of a business organization. At CEUPE, and at the request of our own students, we wanted to go one step further and develop within the MBA program a differentiating block as part of the specialization in which we can delve into subjects focused on the field of specialization focused on the direction and management of marketing and digital communication of the 21st century company. Online Methodology As a student of the MBA-Master in Business Management and Administration with a specialty in Digital Marketing and Communication, you will have easy access to our virtual campus from any device, you will be able to download the academic syllabus for the study and access the suggested readings, resources, communications and information in the virtual library. Carry out practical cases and self-assessment exercises. And you will also have forums, chats and debates to chat with the rest of the master's students. As well as a free language course, access to job offers and our professional internship program in a company for our students. Likewise, CEUPE Business School invites all its students to its Online Lecture Series, through which you can access presentations by renowned executives on current topics and through the CEUPE ALUMNI International Club, its program students are offered different services that add value when the Master's degree is completed, among others, a job portal, a network of contacts with all CEUPE students internationally, mentoring, seminar information...

Instituciones educativas

2.580€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Learn all the functional areas related to the management of business organizations: Marketing, Sales, Business, Strategic Management, Innovation, Finance, Human Resources, Production and Processes. - Knowledge and practical experience of the skills necessary to successfully lead an organization: Communication, Motivation, Team Management, Meeting Management, Conflict Resolution and Negotiation, Time Management, Change Management - Master digital marketing and communication management and management strategies and tools. Able to design, develop and consolidate digital projects in the field of marketing such as: online campaigns, online affiliation networks, e-commerce, SEO or web analytics. - Establish digital communication policies on social networks or forums. Define the message that the company and the brand wants to build and disseminate on the Internet about its services, its products, as well as a clear knowledge of its customers and what they demand in the market.

Content

Career opportunities

1. Companies seeking to recruit managerial profiles, project management, businessmen, entrepreneurs or department heads. 2. Work in companies with strong attention and dedication to their lines of direction and management, marketing and online communication, such as digital marketing consultants or communication agencies. 3. Agencies with digital services such as: SEO, SEM, Web Analytics, Social Networks, online brand management. 4. Large companies and SMEs that have evolved their entire business strategic line towards the digital sector. 5. Start-ups with a long history and that require the leadership of managers capable of providing high added value.

What it prepares you for

This MBA with a specialty in Digital Marketing prepares the student to assume leadership and management roles in the business field, with a specific focus on digital strategies and tools for the promotion and marketing of products and services. Some of the skills and knowledge that the student acquires are: 1. Business Management • Leadership Skills: You will develop skills to lead teams, make strategic decisions and manage resources efficiently. • Business Administration: You will learn about the various functional areas of a company, including finance, human resources, operations and marketing. 2. Digital Marketing • Digital Marketing Strategies: Development and execution of digital marketing strategies, including SEO (Search Engine Optimization), SEM (Search Engine Marketing), content marketing, social media marketing and email marketing. • Digital Platforms: Knowledge of the main digital platforms and tools, such as Google Ads, Facebook Ads, Instagram, LinkedIn, and others, to plan and execute advertising campaigns. 3. Analysis and Measurement • Web Analytics: Use of web analysis tools, such as Google Analytics, to measure the performance of digital campaigns and make data-based decisions. • KPIs and Metrics: Definition and monitoring of key performance indicators (KPIs) and metrics to evaluate the success of digital marketing strategies. 4. Content Marketing and Storytelling • Content Creation: Development of attractive and relevant content for different digital platforms, including blogs, social networks, videos and podcasts. • Storytelling: Storytelling techniques to create stories that connect emotionally with the public and strengthen the brand. 5. E-commerce and Digital Transformation • Electronic Commerce: Strategies to create and manage online stores, optimization of the user experience (UX) and improvement of the conversion rate. • Digital Transformation: Implementation of digital technologies to improve the efficiency and competitiveness of the company in the digital environment. 6. Brand Management and Online Reputation • Digital Branding: Development and management of brand identity in the digital environment, including the creation of a coherent presence on all platforms. • Reputation Management: Monitoring and management of the company's online reputation, including response to criticism and crisis management on social networks. 7. Digital Advertising and Media Buying • Media Buying: Planning and purchasing advertising space on digital platforms, optimizing the return on investment (ROI). • Programmatic Advertising: Use of technology to automate the purchase of ads and optimize campaigns in real time. 8. Customer Experience and CRM • Customer Experience (CX): Strategies to improve the customer experience throughout the life cycle, from acquisition to retention and loyalty. • Customer Relationship Management (CRM): Use of CRM systems to manage customer interactions and improve long-term relationships. 9. Digital and Technological Competencies • Tools and Software: Use of specific digital marketing tools and software, such as HubSpot, Hootsuite, Buffer, among others. • Innovation and Trends: Stay up to date on the latest trends and technologies in digital marketing, such as artificial intelligence, augmented reality and big data. 10. Professional Development • Network of Contacts: Opportunities to establish a network of professional contacts at a global level, including fellow students, teachers and professionals in the sector. • Practical Experience: Participation in practical projects and internships in digital companies, acquiring real experience in the field of digital marketing.

University graduates who wish to progress in their professional career in the field of business administration, direction and management. Professionals, managers, entrepreneurs and businessmen who seek to increase and enhance management capabilities and improve their work situation. All those graduates, diploma holders or graduates who wish or are going to occupy positions of responsibility or are going to undertake their own business projects and need a strategic and global vision of the company.

With our online learning methodology, the student begins his journey through a virtual campus designed exclusively to develop the training itinerary with the aim of improving his professional profile. The student must advance autonomously throughout the different teaching units as well as carry out the corresponding activities and self-assessments.
The load of hours of the training action includes the different activities that the student carries out throughout their itinerary. The hours of telelearning carried out on the Virtual Campus are complemented by the student's autonomous work, communication with the teacher, complementary activities and readings, and the research and creation work associated with the projects.
To obtain the degree, the student must pass all self-assessments and exams and view at least 75% of the contents of the platform. The Final Project is carried out after finishing the theoretical-practical content on Campus. Finally, it is necessary to notify the completion of the Master from the platform to begin the issuance of the degree.