MBA + Specialty - Political Marketing

The MBA + Specialty Master - Political Marketing offers you a unique opportunity to stand out in a sector in full boom, where the demand for trained professionals is growing. In an increasingly competitive political environment, dominating managerial skills and international negotiation strategies becomes an indispensable advantage. This program enables you to direct work teams and manage projects effectively, while acquiring essential knowledge in the commercial and strategic management. In addition, you will explore business innovation and implications of the current economy in decision making. The training in political propaganda and electoral campaigns will allow you to influence public perception and design effective communication strategies in social networks. Participating in this master will position you as a political marketing leader, prepared to face the challenges of the future.

- Acquire an integral vision of political marketing to adapt them to actors, public and scenarios using the applicable techniques for each of them. - Contribute to a global training of political marketing to the political consulting sector. - Develop a strategic approach to carry out your professional activity in the political communication and marketing sector.

- Director of consulting and political advice - Director of Electoral Campaigns - Directors of Institutional, Corporate and Political Communication Cabinets. - Directors of communication of public institutions, political parties and governments. - Managers of Communication and Public Relations Agencies - Director of Image Advisory for Political Campaigns. - Director of Specialized Communications Agencies in the political sector.

The MBA master with a specialty in political marketing prepares you to assume leadership and management roles in the political sphere, providing advanced knowledge in business administration combined with specific skills in political strategy and communication. This program enables you to design, implement and manage effective political campaigns, as well as to advise candidates and political parties on communication and electoral strategy. Some of the skills and knowledge that the student can acquire 1. Business management - Leadership skills: you will develop skills to lead teams, make strategic decisions and manage resources efficiently. - Business Administration: You will learn about the various functional areas of an organization, including finance, human resources, operations and marketing. 2. Political strategy and communication - Electoral strategy: Development of electoral strategies for political campaigns, including competitors analysis, voter segmentation and message planning. - Political communication: effective communication techniques to transmit political messages, manage the image of candidates and create persuasive narratives. 3. Digital Marketing and Social Networks - Digital Marketing in Politics: Use of digital platforms and social networks to promote candidates and political parties, interact with voters and mobilize support. - Social Network Management: Strategies for managing social media profiles, creating attractive content and monitoring online reputation. 4. Data research and analysis - Market research: Methods to investigate and analyze the opinions and behaviors of voters, using surveys, Focus Groups and data analysis. - Data analysis: Use of data analysis tools to interpret electoral trends, measure the impact of campaigns and adjust strategies. 5. Advertising and media - Political advertising: Development of advertising campaigns in traditional and digital media, including the creation of television, radio and online ads. - Media relationships: Techniques for managing relationships with the media, preparing press releases and organizing press conferences. 6. Electoral campaign management - campaign planning: skills to plan, coordinate and execute electoral campaigns, including time management, resources and volunteers. - Mobilization strategies: Techniques to mobilize voters, organize events and promote electoral participation. 7. Crisis management - Crisis management: Strategies to handle political crises, including the preparation of contingency plans and communication management during adverse situations. - Image reputation and management: Skills to protect and improve the public image of candidates and political parties. 8. Ethics and Social Responsibility - Ethics in politics: understanding of ethics in political practice, including transparency, accountability and respect for the rights of voters. - Social responsibility: implementation of social responsibility practices in political campaigns, promoting the common good and sustainable development. 9. Innovation and trends in political marketing - Current trends: stay updated on the latest trends and technologies in political marketing, such as the use of artificial intelligence and big data. - Innovation in campaigns: application of new techniques and tools to innovate in the management and execution of political campaigns. 10. Professional development - Contact network: Opportunities to establish a network of professional contacts in the political sphere, including study classmates, teachers and professionals in the sector. - Practical experience: participation in practical projects and internships in campaigns Communication policies and consultants, acquiring real experience in the field of political marketing.

The MBA - Management and Administration of Business with a specialty in political communication, is aimed at communication professionals and newly graduated who wish to enter or develop in the work exercise through executive profiles, applying knowledge about business management to the various departments that make up companies, as well as knowledge for the Political Communication Directorate. In addition, it is focused for management positions of organizations that wish to obtain comprehensive knowledge about business administration, also combining knowledge about diplomatic communication to offer customers and users valid and real information about the environment in which they develop. On the other hand, it is oriented for entrepreneurs who wish to create a political communication or consulting organization and wish to obtain complete training for the management of the same, taking out greater performance and benefit through the contributions than new technologies in the current context.