MSA MBA Specialty in Marketing: MASTER MBA. Specialty in Marketing + 10 ECTS credits

At the end of the MBA Master Specialty in Marketing, students will be trained to assume the general direction of a marketing -oriented organization, as well as control the financial direction of the same, assume responsibility for the strategic decisions adopted within the organization, optimally manage work teams in its different areas and carry out motivation tasks, management, change management, in addition to developing specific skills for specific skills for specific skills markets, people management and business innovation.

As a general objective we can establish the students to provide students with the knowledge necessary for the organization, management and management of business organizations. At the most specific level, it is intended: - Develop the directive competencies of the participant, deepening the global vision of the company. - Develop market studies and present marketing strategies in line with market analysis. - Know the international and global business environment, and the conditions of the Knowledge Society. - Assume leadership functions in globalized, competitive and specialized businesses. - Develop strategic thinking, innovation and entrepreneurial capacity. - Enter the legal part of digital marketing, for a correct approach to the online market. - Encourage communication and teamwork.

Administrative, accounting, commercial, planning and executive areas of any company.

The present Master aims to provide the student with the theoretical and practical training necessary to direct and manage a marketing -oriented company in an efficient way, so that it manages to improve the results and the competitive position of the same. The student will learn to apply the business sciences to the reality of organizations, deepening the special characteristics that a company that is widely related to the sales, advertising or marketing management sector.

Aimed at those who have an equivalent degree or title in business administration and management, business and economy, technical research of markets, advertising and public relations or any degree that wants to strengthen their knowledge in the business area and improve their directive capacities.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.