This ONLINE COURSE on Personal Branding prepares you to acquire specific knowledge within the area of Human Resources, developing in students the skills to function professionally in the soft skills sector and more specifically in Personal Branding. Furthermore, by completing this course the student will be prepared to: Understand the importance that the personal brand has today, with special attention to the professional environment, Know the keys to identify the personal brand and develop the value proposition, Differentiate between strategy and tactics within our personal brand action plan, Know tools for creating and programming content, Know tools for monitoring and measuring the impact of our activity linked to our personal brand, Know the channels and tools available to work on brand management personal, Know the most used social networks, their operation as well as the mistakes to avoid in each of them, and Learn the keys to effective networking.