Postgraduate Digital Marketing: Postgraduate in Digital Marketing, Social Networks and Web 2.0 + University degree with 5 ECTS credits

Social networks have led to a new concept of marketing and public relations that more professionals come every day, and whose results are surprising. This course will provide the student with the necessary knowledge to be able to apply the most recent existing methods in relation to the web promotion using various web 2.0 tools and social media.

- Design a good search engines program. - Differentiate buyer prototypes. - Create content specially addressed to buyers. - Publish the content in the online format that best suits its sector, podcast, blogs, e-books, websites. - Learn to use the different applications arising from web 2.0. - Learn to register in the different social networks and know the characteristics of each of them. - Describe the bases of the architecture of participation in web 2.0. - Know the main advantages and disadvantages of the use of social networks.

Webmasters, web designers, web programmers, marketing managers and web portals who want to catch up the latest social networks.

With this course you will be able to design a good marketing marketing program for searches, following the new marketing and public relations standards. You will also learn more depth the benefits that can be provided by the different social networks and other characteristic tools of web 2.0.

Those professionals who want to resort to the new marketing standards and public relations to position their brand or company first within the search engines.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.