Postgraduate in direct marketing and advertising campaigns

In an increasingly interconnected world, the figure of a professional within the business field that knows first -hand the new forms and tools of communication that is emerging, and that constitute an indispensable means to reach people. This superior in direct marketing and advertising campaigns offers specialized training in direct marketing campaign and techniques and methods used in advertising. Through the knowledge and practice of these techniques properly, the objectives arranged by the company will be successfully achieved.

- Acquire the necessary knowledge to adequately face communication, as another element of the company's marketing actions. - Know the most used and recommended communication instruments based on the circumstances that the company is going through. - Learn the different existing techniques for the assessment of results obtained. - Recognize and implement the processes that make a company successful through the different media that advertising and marketing. - Learn to correctly perform marketing and advertising campaigns.

- Acquire the necessary knowledge to adequately face communication, as another element of the company's marketing actions. - Know the most used and recommended communication instruments based on the circumstances that the company is going through. - Learn the different existing techniques for the assessment of results obtained. - Recognize and implement the processes that make a company successful through the different media that advertising and marketing. - Learn to correctly perform marketing and advertising campaigns.

This postgraduate degree in direct marketing and advertising campaigns offers students the knowledge and capabilities necessary to plan and start direct marketing campaigns.

The postgraduate degree in direct marketing and advertising campaigns is aimed at people who seek to specialize in the tasks that work in the business field, emphasizing the area of public relations professionals as an already indispensable figure within the corporate dynamics, and using the knowledge that the areas of communication and advertising contribute to this discipline. Also for those interested in expanding their knowledge in this area of marketing.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.