-Interpret the current regulations and code of ethics regarding advertising and consumers' right to information, arguing the importance of compliance. -Select the optimal combination of a media plan based on the information and dashboard available and according to the established objectives. -Analyze data and variables from information sources from reliable or official media to prepare a media plan for television, radio, magazines, the Internet or others. -Determine the critical elements involved in carrying out the issuance of shares included in an established media plan -Analyze the market situation of products and services, based on commercial, quantitative and qualitative data, and market reports and studies, drawing conclusions regarding the opportunities, threats, weaknesses and strengths of the organization in the market. - Analyze the factors involved in the product policy of marketing plans based on different product portfolios using different instruments such as positioning maps and BCG matrix, among others. - Calculate the prices of products and services, as well as the variables that make up and influence the pricing policy of a product or service using calculation tools. - Analyze the factors involved in distribution policy according to different types of products and services, clients and sectors. - Define marketing communication actions, in relation to the factors involved in the design of communication policies and campaigns, considering the usual instruments and the different types of objectives and audiences to be addressed. - Prepare the briefing of different types of products or brands for the execution and contracting of different types of communication actions defined in a marketing plan. - Relate the variables that intervene in marketing policies among themselves, obtaining relevant conclusions for the definition of marketing plans.
