Postgraduate in sports marketing

Sports marketing has several advantages: it allows to associate the brand with the positive values that a sport or a certain athlete, represents, gives a massive exposure to the audiences that the sport has in cases such as the World Cup or the Super Bowl, and in other cases to the specific target that they wish to arrive, such as golf or tennis. But, above all, it can give a higher positioning speed of a new brand or product through the recognized athlete or athlete link. The sports marketing service allows us to save time locating athletes to participate in some commercial ad, however, not only deals with a single supplier but does not charge commission to the brands, while one more service is to have some sports figures to attend conventions or annual meetings to give motivational talks or share success stories.

- Detect the opportunities for marketing and communication action in the sports environment, responding with creative and effective developments. - Know the strategies to elaborate a good marketing plan. - Acquire the capacities to propose the activity of marketing and communication in the sports environment in an integral way with a 360º vision. - Provide a complete and general vision of all organizational aspects involved. - Start the student in the field of protocol and the organization of sporting events - contribute to the integral and multifunctional training of professionals involved in the management and organization of sporting events (security, communication, ceremonial, logistics, marketing, sponsorships, etc.), thereby favoring both their integration into work teams, and the improvement of their coordination capacity.

Sports marketing / event management.

The following course will prepare to specialize in sports marketing, learning about marketing in the sports market and sports facilities, knowing the importance of advertising communication in the marketing environment, learning to perform marketing plans and knowing how to act on the commercial platform. In addition, the course will also provide the student with a complete and general training on all the organizational aspects involved in the management and management of sporting events.

Every person trained both in administrative and sports processes, as well as marketing professionals, or any person who wants to deepen sports marketing.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.