Postgraduate of environment and collection of market information

In the field of the world of trade and marketing it is necessary to know the different fields in international negotiation and sale, within the professional area of marketing and public relations. Thus, the following course is intended to provide the necessary knowledge for the research and collection of market information.

- Analyze the incidence of the variables of the macro and micro -entry of companies or organizations in commercial activity. - Analyze and define the most appropriate sources and information systems for the maintenance of the market information system (SIM) of the organization. - Define information organization and control procedures in the development of the activity to configure a market information system (SIM). - Apply information collection techniques, in accordance with the objectives and requirements previously established by the SIM - Define and develop field work plans for obtaining primary information related to commercial activity through surveys

It develops its professional activity, on behalf of others and own, in the Export and Import Department of any company, in intermediary companies of international trade such as traffic agencies, commercial agencies, customs agencies, commercial advisory companies, importers, exporters, distributors-commercializers, associations, institutions, and other governmental and non-governmental organizations that make international transactions.

This postgraduate environment and collection of market information prepares to train in the methodology and instruments used to carry out the market information collection process.

This course is aimed at professionals in the world of trade and marketing, specifically in international marketing and sale, within the professional area of marketing and public relations, and to all those people interested in acquiring knowledge with the research and collection of market information.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.