UF2396 Course Organization of Marketing and Organization events

Within the world of commerce and marketing, it is necessary to know the different fields of marketing and communication management, within the professional area of marketing and public relations. Thus, with this course it is intended to provide the necessary knowledge for the management of marketing and communication events, more specifically for the organization of marketing and communication events.

- Characterize events and acts of marketing and communication, depending on different objectives, types of audiences to which it is directed, protocol and administrative procedures necessary for its execution. - Determine the conditions of execution and provision of the service or product of different suppliers of events and marketing and communication actions. - Prepare control and evaluation reports of the development of different types of marketing and communication events and events.

It develops its professional and foreign account activity, in the departments of marketing, communication and press and communication cabinets of any company or organization, and in communication companies, advertising agencies and events of the public and private sphere.

This training is adjusted to the training itinerary of the UF2396 Training Unit Organization of Marketing and Communication events certifying having overcome the different competence units included, and is aimed at the accreditation of the professional competences acquired through the work experience and non -formal training, via which you will opt for to obtain the corresponding certificate of professionalism, through the respective calls The different autonomous communities, as well as the Ministry of Labor itself (Royal Decree 659/2023, of July 18, which develops the management of the professional training system and establishes a permanent procedure for the accreditation of professional competences acquired by work experience or non -formal training).

This course is aimed at professionals from the world of trade and marketing, more specifically those linked to marketing and communication management, within the professional area of marketing and public relations, and all those interested in acquiring knowledge related to the organization of marketing and communication events.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.