Course on Inbound Marketing Strategy

Inbound Marketing consists of making the user the one who finds the brand, using different strategies to achieve this, as opposed to advertising, which can interrupt and chase the customer. Although this professional branch of marketing is relatively recent, nowadays it has become an indispensable part of any communication and marketing department. With the Inbound Marketing Strategies course, you will be able to develop within the sector and design and implement different inbound marketing strategies with the intention of improving the quality of your leads and increasing the income of your business.

- To design an inbound marketing strategy to improve the quality of your leads. - To define and learn about the types of viral and video marketing. - To explore the importance of the concept of online reputation. - To analyze the importance of social media in the business world. - To understand what is meant by a call to action. - To understand the concept of Customer Relationship Management (CRM). - To understand the concept of social monitoring

The job opportunities for this Inbound Marketing Strategies course are diverse, and most of them are related to the marketing department itself: Consultant, advisor, e-commerce assistant, digital marketing specialist, marketing communications manager, social media, marketing-focused content creator, etc.

The Inbound Marketing Strategies course prepares you to specialize in inbound marketing and how companies should use different marketing techniques to increase the reach of their campaign and achieve better results. In other words, you will study the most important parts of marketing and public relations with the goal of designing and implementing an inbound marketing strategy.

This Inbound Marketing Strategies course is designed for anyone interested in specializing in this subject, which belongs to the professional family of marketing and communication, and more specifically, in the different ways that a company can attract new customers thanks to both marketing and the different inbound marketing strategies.