Cro: Conversion Rate Optimization Program





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Summary
In an increasingly competitive digital market, the Cro program is an essential tool for those who seek to highlight and turn their traffic into tangible results. This program offers key knowledge in user experience (UX), digital experience and conversion strategies Rate Optimization (CRO), providing an integral understanding of how to refine each point of contact with the client to maximize conversion. Through tested methodologies such as A/B multivariate testing and a detailed analysis of conversion funnels, participants will learn to identify and solve bottlenecks, optimizing landing pages and applying SEO techniques and strategic copywriting. In addition, an advanced vision with elements of neuromarketing and neuroles is incorporated to effectively influence the consumer's decision. With the CRO program, domain on Google Analytics and specialized tools for CRO will also be obtained, allowing to measure and adjust tactics for successful results. This program represents a key investment in the formation of skills that respond to the growing demand for specialists capable of increasing efficacy in online conversion. Choosing ourselves is to opt for a pragmatic and updated learning path, with direct applications for any digital initiative.
Goals
Professional exits
To prepare you
The CRO program: Rate Optimization Conversion prepares you to improve UX user interaction with UX methods, address the digital integration of the consumer and enhance conversion strategies. You will learn about A/B tests, funnel analysis, landing pages optimization, while you explore SEO and Copywriting techniques. The program includes training in Google Analytics and specialized tools of CRO, in addition to knowledge in neuromarketing and neuroles to refine your persuasion and online sales skills.
Who is it addressed
The CRO program is designed for digital marketing professionals, content managers and web designers who want to deepen the optimization of the conversion rate. With modules such as UX, A/B Testing, SEO and Google Analytics, this program is ideal for those who seek to improve user experience and increase the effectiveness of their digital strategies. Through the learning of neuromarketing and optimization techniques of landing pages, participants will acquire practical skills to apply to the analysis and improvement of their conversion funnels.

Our methodology combines technology, pedagogy and empathy for a tailored learning.
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Realized personalized learning
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Explore, experience and apply. Learning means understanding, not memorizing.

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Continuous and adaptive feedback. Because learning is a process, not a figure.
Certificación


CRO program title: Conversion Rate Optimization issued by Euroinnova International Online Education in collaboration with the Continuous Education Center of the Postgraduate School of the Continental University.

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