Master in Cultural Marketing + University Degree with 5 ECTS

There are currently various cultural events, since culture has become a source of knowledge, wisdom and economy for the care that develops and schedule this type of acts. In all countries there are hundreds of cultural events carried out in different ways, which spread culture. These types of activities are currently important and are backed by the Government. Thanks to the realization of this Master in Cultural Marketing, you will know the essential techniques to analyze the market of different cultural products segmenting according to characteristics and preferences of different types of consumers

- Define cultural marketing actions, in relation to the factors involved in the design of policies and communication campaigns, considering the usual instruments and the different types of objectives and public to which it intends to address. - Develop cultural marketing actions linked to a marketing plan for intangible products. - Develop a campaign to disseminate cultural programming for the potential public according to a proposed mix marketing plan. - Distribute functions among the personnel in charge in the cultural space for the allocation of works related to the development of cultural events. - Program cultural animation projects for agencies, companies or institutions planning the work to be carried out. - Analyze the demand and potential consumer of the cultural product market identifying the preferences for each market segment to prepare the cultural program. - Develop actions related to communication and marketing strategies of cultural products and programs.

- Define cultural marketing actions, in relation to the factors involved in the design of policies and communication campaigns, considering the usual instruments and the different types of objectives and public to which it intends to address. - Develop cultural marketing actions linked to a marketing plan for intangible products. - Develop a campaign to disseminate cultural programming for the potential public according to a proposed mix marketing plan. - Distribute functions among the personnel in charge in the cultural space for the allocation of works related to the development of cultural events. - Program cultural animation projects for agencies, companies or institutions planning the work to be carried out. - Analyze the demand and potential consumer of the cultural product market identifying the preferences for each market segment to prepare the cultural program. - Develop actions related to communication and marketing strategies of cultural products and programs.

There are currently various cultural events, since culture has become a source of knowledge, wisdom and economy for the care that develops and schedule this type of acts. In all countries there are hundreds of cultural events carried out in different ways, which spread culture. These types of activities are currently important and are backed by the Government. Thanks to the realization of this Master in Cultural Marketing, you will know the essential techniques to analyze the market of different cultural products segmenting according to characteristics and preferences of different types of consumers

This Master in Cultural Marketing is aimed at all those who wish to develop their professional activity in the public and private sphere in cultural companies and institutions, as well as professionals in the sector who wish to continue training in the field.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.