Course in digital and social media creativity (university degree with 5 ECTS credits)

Digital creativity and social media management are essential in a constant labor market. The demand for professionals capable of effectively connecting hearings through digital platforms grows more and more. In this course, digital and social media creativity, you will learn to master the creative process and discover how graphic design can enhance your ideas. In addition, you will explore content marketing, original formats and the use of artificial intelligence in graphic communication, key tools to highlight in the digital sector. This course is ideal for marketing professionals, graphic design, social networks management and any person interested in enhancing their creativity in the digital field.

- Understand the creative process in advertising and its application in digital and social environments. - Develop skills in graphic design to create attractive and original visual content. - Analyze the impact of social networks on the viralization of content and marketing strategies. - Experiment with alternative formats in content marketing to capture public attention. - Apply advertising creativity techniques to generate effective campaigns in digital environments. - Explore the use of artificial intelligence in the creation of innovative and relevant graphic content. - Evaluate the effectiveness of various communication strategies in social networks to increase interaction.

With the Creativity Digital and Social Media course you can work in various areas, some of them are: Digital Marketing, Social Network Management, Advertising Creativity, Graphic Design in Digital Media, Content and Strategy Consulting, Community Manager with focus on viralization, content marketing, data analysis applied to communication, etc.

The Digital and Social Media creativity course is designed to enhance your skills in visual communication and advertising. You will learn to develop creative ideas and apply graphic design techniques that will capture the attention of your audience. In addition, you will discover how social networks can be key tools for the viralization of your content and explore the use of artificial intelligence.

This course of digital and social media creativity is aimed at professionals who wish to enrich their digital skills. It is ideal for those who seek to understand the basis of advertising creativity, explore graphic design and discover how social networks can enhance the viralization of ideas.