Diploma in International Markets Research

Currently all companies face the same challenge: compete with large international corporations. That is why, for many companies, it is difficult to grow in their own national markets and therefore, more and more are those that seek opportunities in global markets. The internationalization of companies is a long, complex process full of risks that must be measured millimetrically to minimize possible losses in case of failure. With our International Market Research Diploma you will know the most effective tools and methods to carry out reliable international market studies in which you will analyze the viability of the expansion project

- Define the components of the marketing information system. - Identify the types of information collection techniques, belonging to qualitative and quantitative techniques. - See organizations that can offer help in international operations. - Study segmented marketing with its characteristics and types. - Knowing how to identify the elements of an international marketing plan. - Understand the possible international marketing objectives to be achieved by a company.

The work outputs of the Diploma in International Markets Research are related to the marketing and business administration and business management: Analyst of international markets, commercial in international companies, international trade consultant, manager in international business development processes, etc.

The International Market Research Diploma will help you understand one of the initial processes within the internationalization strategy of any company with expansion aspirations. You will study how to start a market investigation, selecting reliable information sources with the sole purpose of selecting that market that offers a greater probability of success for the company.

The Diploma in International Markets Research is focused on students and professionals who seek to guide their professional career for the research and study of potential markets for a particular business, as a consequence of an initial internationalization and business expansion project.