International Master in Commercial Management

This professional psychology and sales techniques offers specialized training in the field. When dealing with customers the relationship between the seller and the client is transcendental, a good relationship and understanding between the two can reach an optimal situation, that is, to the fulfillment of the objectives of both parties, due to the importance within this mastery. On the other hand, we live in a consumer society in which each of the added values that they offer us after a purchase process are valued. Thus, the knowledge and use of sales techniques is impressing when submitting to customers the goods and services we offer.

- Know the necessary tools to make a sale satisfactorily. - Promote the characteristics of the good seller. - Study consumer psychology and that of the seller itself. - Develop (or strengthen) certain knowledge related to sales and market. - Improve customer service and service. - Know how to improve our point of sale. - Develop numerous social skills that bring us closer to the client. - Know how to act as good sellers in sale, its development and after -sales.

Commercial, attention to the public, suppliers, dependents, personnel of the communication department, public relations, staff of the marketing department.

The professional technician in Psychology and Sales Techniques prepares to know the functions of the market, as well as its types and phases. In addition, both psychology will be analyzed from the point of view of the consumer and the seller, it will be verified what the service or customer service consists of and how we can influence (as sellers) in its purchase decision. We will also have an approach to how we should have our point of sale in terms of decoration, organization, ... in order to be a more attractive service to the consumer. We will not forget to treat the social skills that we must possess and enhance to achieve our commercial objectives both in the development of the sale, in negotiation and in the post -sales.

The professional technician in Psychology and Sales Techniques is aimed at professionals related to marketing. Entrepreneurs, economists, dependents, merchants, ... to all kinds of vendors from any field. Consumers who show their special interest in knowing how they can influence their decisions to make a purchase. To anyone who wants to start their own business autonomously. In general, anyone interested in training in this area.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.