MBA + Specialty - Marketing and Commercial Directorate

The MBA Master + Specialty - Marketing and Commercial Directorate offers you comprehensive training in a booming sector, where the demand for trained professionals is increasing. In a competitive business environment, management skills and the ability to manage work teams are essential. This master will allow you to develop international negotiation strategies and understand the implications of the economy in the current company. You will learn to direct operations and manage projects effectively, guaranteeing business innovation. In addition, you will acquire competencies in commercial direction and marketing information systems, fundamental for business success. Organizational communication, both internal and external, is key to building solid brands and lasting relationships. This program, taught online, gives you the necessary flexibility to advance your career without giving up your current responsibilities. Join us and transform your professional future.

- Companies that seek to sign managerial profiles, project management, entrepreneurs, entrepreneurs or departments responsible. - Work in companies with strong attention and dedication to their lines of sales and promotion such as marketing consultants, commercial research agencies, companies specialized in Out Sourcing services in sales and commercial management or distribution. - Event and promotions agencies. - Companies with Master Franchise for the collection and management of national or international franchises. - Large companies and SMEs that have among their strategies the implementation of solid marketing and commercial management policies/sales.

- Companies that seek to sign managerial profiles, project management, entrepreneurs, entrepreneurs or departments responsible. - Work in companies with strong attention and dedication to their lines of sales and promotion such as marketing consultants, commercial research agencies, companies specialized in Out Sourcing services in sales and commercial management or distribution. - Event and promotions agencies. - Companies with Master Franchise for the collection and management of national or international franchises. - Large companies and SMEs that have among their strategies the implementation of solid marketing and commercial management policies/sales.

The MBA master with a specialty in marketing and commercial direction prepares the student to assume leadership and management roles in the marketing and sales areas of various organizations. This program combines advanced knowledge in business administration with specific skills in planning, implementation and supervision of marketing and commercial strategies. Some of the skills and knowledge that the student can acquire are: 1. Business management - Leadership skills: you will develop skills to lead teams, make strategic decisions and manage resources efficiently. - Business Administration: You will learn about the various functional areas of a company, including finance, human resources, operations and project management. 2. Marketing strategy - Marketing planning: development of effective marketing plans aligned with long -term business objectives. - Market research: Techniques to investigate and analyze markets, understanding the needs and behaviors of consumers. 3. Digital marketing and social networks - Digital marketing: use of digital platforms and online tools to promote products and services, including SEO, SEM, marketing of content and social networks. - Strategies in social networks: development and management of campaigns in social networks to increase the visibility of the brand and interaction with customers. 4. Brand management - Branding: Techniques to create, manage and strengthen brand identity, ensuring their coherence at all points of customer contact. - Brand positioning: Strategies to position the brand in the market so that it is highlighted in front of the competition. 5. Commercial and sales management - Sales management: Development of sales strategies, including the definition of objectives, sales equipment and performance analysis. - Sales negotiation and closure: skills to negotiate with customers and close sales effectively, ensuring customer satisfaction and profitability. 6. ANALYSIS AND MEASUREMENT OF RESULTS - KPIS AND MARKETING METRICS: Definition and monitoring of key performance indicators (KPIS) to evaluate the success of marketing strategies. - Data analysis: Use of data analysis tools to interpret results and make informed decisions. 7. Product development and price management - Product launch: Strategies for the development and launch of new products, from the initial idea to the entry into the market. - Price management: Price fixing techniques, considering factors such as cost, competition and perception of value by the client. 8. Consumer behavior - Consumer psychology: Understanding the psychological and social factors that influence consumer buying behavior. - Segmentation and targeting: Techniques to segment the market and direct marketing strategies towards the most profitable segments. 9. Innovation and marketing trends - Marketing innovation: application of new technologies and innovative methods in marketing and sales strategies. - Market trends: stay updated on the latest trends and market changes to quickly adapt to new opportunities and challenges. 10. Customer relationship management - Customer Relationship Management (CRM): Use of CRM systems to manage customer relationships, improving satisfaction and loyalty. - Customer service: development of strategies to offer exceptional customer service, promoting loyalty and recommendation. 11. PROFESSIONAL DEVELOPMENT - NETWORK OF CONTACTS: OPPORTUNITIES TO ESTABLISHES A NETWORK OF PROFESSIONAL CONTACTS IN THE MARKETING AND SALES FIELD, INCLUDING STUDY COMPANIONS, TEACHERS AND PROFESSIONALS of the sector. - Practical experience: participation in practical projects and internships in companies, acquiring real experience in marketing and sales management.

- Marketing management professionals and commercial management who wish to expand their knowledge in the field. - Strategy consultants of the commercial and marketing area that seek to opt for positions of greater relevance within an organization. - Just titled in marketing, sales management, advertising and similar careers that are intended to raise their professional profile and increase their employability to increase their probabilities of professional success. - Profiles of other disciplines that want to guide their career to the scope of the Sales Directorate and Marketing. - Figures looking to update their knowledge in the field of marketing and commercial direction through a postgraduate degree. - Employees with experience in the marketing sector who seek to formalize their professional career through a postgraduate degree.