Online communication course and social networks: postgraduate in online communication and social networks + university degree with 5 credits

This course in online communication and social networks offers specialized training in the field. At present, knowing how to advertise an idea, a product or service is complicated, there is massive advertising that tries to show us that all products or services are the best. Making the customer decant for one or the other is a matter of creating an advertisement in which the customer identifies the product as the satisfaction of their need. For this, this offers the possibility of learning digital marketing and social networks, specifically from the learning of the different means of online advertising and the effectiveness of each of them.

- Provide a wide vision of marketing in the Internet environment. - To address the study of strategic marketing aspects, in order to obtain an integral idea when considering the creation and profitable use of a business supported by new technologies. - Know the advantages offered by online marketing with respect to traditional marketing. - Acquire the necessary knowledge to take responsibility for corporate communication campaigns in social media. - Know the differential characteristics of the most popular social networks. - To raise awareness about the importance of measuring the return of investment in social media. - Learn to plan an integrated marketing email campaign within its online marketing strategy. - Know the key factors to design fully effective emails and analyze the results obtained in each shipment.

- Provide a wide vision of marketing in the Internet environment. - To address the study of strategic marketing aspects, in order to obtain an integral idea when considering the creation and profitable use of a business supported by new technologies. - Know the advantages offered by online marketing with respect to traditional marketing. - Acquire the necessary knowledge to take responsibility for corporate communication campaigns in social media. - Know the differential characteristics of the most popular social networks. - To raise awareness about the importance of measuring the return of investment in social media. - Learn to plan an integrated marketing email campaign within its online marketing strategy. - Know the key factors to design fully effective emails and analyze the results obtained in each shipment.

This course in online communication and social networks offers specialized training in the field. At present, knowing how to advertise an idea, a product or service is complicated, there is massive advertising that tries to show us that all products or services are the best. Making the customer decant for one or the other is a matter of creating an advertisement in which the customer identifies the product as the satisfaction of their need. For this, this offers the possibility of learning digital marketing and social networks, specifically from the learning of the different means of online advertising and the effectiveness of each of them.

This course in online communication and social networks is aimed at all people with professional interest, or for personal reasons in online communication, social networks and commercial marketing in general, more specifically in the use of the business supported by new technologies, strategic marketing and the environment on the Internet.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.