Online digital marketing diploma: Digital Marketing Diploma

The rapid evolution of the digital economy and information and communication technologies (ICT) have meant a disruptive boom of communication processes and therefore of the purchase processes. In this sense, due to its great advantages, digital marketing has been imposed as the protagonist of the strategic planning of companies. With this diploma in digital marketing you will acquire the necessary skills to implement and execute the marketing plan, its objectives, tactics and actions in any organization, taking into account the tools, professional profiles and resources of the digital field. With this training, bets for advanced and highly specialized training in a growing sector.

- Lift the concept of digital marketing and its strategic role in marketing 360. - Know the characteristics and advantages of digital marketing. - Apply the inbound marketing strategy in the management of digital communication channels. - Distinguish and use digital marketing tools. - Define the implementation processes of the Digital Marketing Plan. - Identify the tasks of professional digital marketing profiles.

Professional exits of the Digital Marketing Diploma are mainly that of Marketing and Communication, Consulting and Advice, Expert profile or specialist in Digital Marketing and Electronic Commerce, as well as other technical profiles related to the same area. In short, for any position related to digital marketing.

The Digital Marketing Diploma prepares you to direct a digital marketing department. You will learn to manage digital marketing actions designing and executing plans that include SEO and SEM, Inbound Marketing, Social CRM, Social Media Management, E. Mail Marketing and Electronic Commerce, as well as coordinate the profiles involved in the area and make decisions about marketing and communication of the company

The Digital Marketing Diploma is aimed at marketing, communication and direction professionals who seek a specialization in the digital field to boost their career in the marketing department of any organization. As well as technical profiles interested in expanding their training with a strategic vision of digital marketing management.