Online Strategic Marketing Course: Strategic Marketing Course

This strategic marketing course offers you a specialized training in the material. We must know that for the marketing and communication area it is very important to deepen and acquire the knowledge of strategic marketing within the marketing and public relations sector.

- Know the value of marketing, your needs, profits and exchange and demand relationships, as well as the strategic marketing approach. - Expand knowledge about strategic marketing fields and processes and deepen the customer relationship management system (CRM. - Expand knowledge about external analysis and internal analysis of an organization. - Know the factors that influence the macro -entry of the company and those that affect the specific competence of the organization to be able to perform an analysis later. - Know the concept of competitive intelligence, its cycle and sources of information. market.

Marketing and Public Relations

This online strategic marketing course prepares you to acquire specific knowledge within the marketing and communication area developing in students some capacities to develop professionally in the marketing and public relations sector and more specifically in strategic marketing. In addition, with the realization of this course, the student will be prepared to: know the value of marketing, their needs, profits and exchange and demand relationships, as well as the strategic marketing approach, expand knowledge about strategic marketing fields and processes Company and those that affect the specific competence of the organization to be able to carry out an analysis later, to know the concept of competitive intelligence, its cycle and sources of information, deepen market segmentation, approach the consumer and their needs, and expand knowledge about the process of segmentation and the types and criteria of this.

This online strategic marketing course is aimed at all those interested in the field of marketing and communication and more specifically in the marketing and public relations sector and want to specialize.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.