Specialization in market segmentation and pricing
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Syllabus
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Summary
The specialization in market and pricing segmentation is crucial in the dynamic current commercial environment, where to understand and apply adequate price strategies can define the success of a business. This program addresses advanced market segmentation techniques and the development of effective price strategies. Students will acquire essential skills to identify valuable market segments, apply pricing models and understand psychology behind the purchase decisions of customers. This specialization is a combination of relevant theory and applied practice, providing students with an integral perspective of targeting and price optimization to maximize value and profitability.
Goals
Professional opportunities
To prepare you
The specialization in market segmentation and Pricing prepares you to become an expert in the identification of market niches and the application of effective price strategies. You will learn to analyze and understand the needs and behaviors of different market segments, design price strategies that maximize benefits and respond with agility to changes in market conditions.
Who is it addressed to?
This specialization in market segmentation and Pricing is designed for marketing professionals, business analysts, product managers, consultants and entrepreneurs interested in deepening market segmentation and the development of price strategies. It is ideal to improve strategic decision making and segmentation.
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Certification
Diploma of Accreditation of the Specialization Course in Market Segmentation and Pricing with Curriculum Value issued by Universidad Da Vinci European Business School
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