Course in Inbound Marketing in Social Networks

Thanks to this course in Inbound Marketing in social networks you can learn to implement the inbound approach and strategies in your social media actions. At the end of the course, students will be able to create a planning of Social Media actions focused on the accompaniment of the Buyer person along the sales funnel. In addition, you will learn to create content and write texts for social networks appropriate to each moment of the purchase process to favor conversion, as well as to apply the most appropriate public relations and tools and tools for this purpose. Finally, you will learn to evaluate the results of these actions to make the necessary adjustments to apply this marketing policy focused on your communication.

- Knowing what is inbound marketing and the role of social networks in it - Know the main tools and actions of inbound marketing in social networks - Know the different phases of the inbound marketing and how to apply them in the planning of social media content - learn to establish social media objectives from the perspective of the inbound marketing - learn to write content and copy social media from to convert - learn to analyze and evaluate the social actions.

This course in Inbound Marketing in social networks is ideal for professional profiles such as Community Manager, Social Media Strategyist, as well as for technicians and communication managers, marketing or communication directors, who are committed to the most accepted marketing orientation today, especially among the business models of the digital economy.

With this course in Inbound Marketing in social networks you will learn to implement the philosophy of Inbound Marketing in your social media actions, knowing the methodologies and techniques of non -intrusive marketing more used to drive and accompany the audience in its purchase process, creating the most appropriate content for social networks in each phase of the road.

This course in Inbound Marketing in social networks is aimed at Community Manager and other professionals in the marketing sector and digital communication. As well as business owners and entrepreneurs who want to know more about how to implement the marketing approach Inbound in their communication channels.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.