Course in Account Based Marketing

Starting to work directly with accounts that we know that they will give us a good return of investment, leaving aside general campaigns that do not give us the benefits we expect, it is possible. With the course in Account Based Marketing of Inesem, you will learn to customize messages, offer and content of the accounts that can give us more to focus on increasing the quality of contacts. Basically, we will establish micro marketing strategies for each client, so that we are more effective and efficient. A team of expert teachers will guide you to know how to create unique messages that generate value and produce brand's brand of great impact for your clients and your company

- Understand the Account Based Manager and how to apply it to your company. - Learn to identify to which audience to address and how. - Dominate ACCOUNT BASED MARKETING CAMPAIGN RESULTS. - Manage and propose effective marketing strategies. - Control knowledge about inbound marketing and content marketing. - Know the benefits that ABM can give to your business and learn to generate lasting relationships with your customers

At the end of this course in Account Based Marketing you will be prepared to exercise as head of Sales, Communication Technician, Key Account Manager, Content developer, Social Media Manager, and those positions that require contact with the client and are related to marketing in general. In addition, professions that develop inbound marketing strategies

With the course in Account Based Marketing you can perform a deep analysis of your company and customers to align the sales and marketing departments and increase the benefits. You will learn to carry out high value marketing strategies focused on customers that are more profitable, so that both parties get a mutual benefit. You will know how to carry out much faster success campaigns

The course in Account Based Marketing of Inesem is aimed at marketing professionals, managers and those who occupy management positions in the company, who want to work the quality of their relationship with customers. Also, to those people who want to enter the knowledge of ABM and know the benefits that micro-marketing campaigns

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.