Digital Marketing Diploma

At present, digital marketing represents the fundamental pillar of any marketing strategy. His great scope and scarce cost make him the most efficient alternative against conventional marketing. In this diploma in digital marketing you will acquire knowledge about how to use the key tools that will allow you to develop digital marketing campaigns. To do this you will learn to implement SEO positioning, understanding how Google's algorithm, SEM campaigns and its relationship with Google Ads and other methodologies such as Inbound Marketing, relational marketing and email marketing works. During all this learning process, our team of teachers specializing in this field will accompany you.

- Understand the operation of digital marketing campaigns. - Know the different web positioning strategies, both SEO and SEM, and how to apply them. - Attract new customers in an organic way through Inbound Marketing. - Use social CRM with the aim of increasing customer loyalty. - Implement other efficient marketing techniques, such as email marketing or relational marketing.

Some of the professional exits of this diploma in Digital Marketing are those of Marketing and Digital Marketing specialist, SEO consultant, Copywriter, online business entrepreneur, Content Manager, Web Analyst, Digital Marketing Manager, Marketing Technician, Digital Account Manager, Social Media Manager and specialist in SEO and SEM.

This diploma in digital marketing will provide you with the tools you need to develop marketing campaigns that will help you to give visibility to your online business or your website, attracting a greater number of potential customers. You will learn the most used digital marketing techniques when increasing the number of sales and how to implement them avoiding penalized by the Google algorithm.

This diploma in digital marketing is aimed at marketing students or recently titled in this field who wish to specialize in digital marketing, professionals in this area who seek to optimize their campaigns, profiles aimed at copywriting, future SEO consultants and entrepreneurs who want to increase their scope and positioning on the Internet.