Digital Master Traffic Management: SEO, SEM, Display and Social Media + 5 ECTS credits

The adaptation of our company to the digital environment does not end when we create the web or social networks. It is then, when we must start management of all these tools to generate traffic and publicize our product or service. Having knowledge about organic and payment traffic, the management of social networks and marketing strategies is what will lead us to have a competitive company in this sector. Thanks to the Master in Digital Traffic Management SEO, SEM, Display and Social Media you can perform all these actions yourself, becoming an expert of the subject, being able to adapt to the current needs demanded in the digital environment.

- Know the concept and environment of digital marketing - Know what it is and the OPTIMIZATION TECHNIQUES - Know what the SEM is and perform campaigns in Google ADS - Perform and manage inbound marketing strategies - Know what a programmatic campaign is - Know what prospecting and retargeting is

- Know the concept and environment of digital marketing - Know what it is and the OPTIMIZATION TECHNIQUES - Know what the SEM is and perform campaigns in Google ADS - Perform and manage inbound marketing strategies - Know what a programmatic campaign is - Know what prospecting and retargeting is

The adaptation of our company to the digital environment does not end when we create the web or social networks. It is then, when we must start management of all these tools to generate traffic and publicize our product or service. Having knowledge about organic and payment traffic, the management of social networks and marketing strategies is what will lead us to have a competitive company in this sector. Thanks to the Master in Digital Traffic Management SEO, SEM, Display and Social Media you can perform all these actions yourself, becoming an expert of the subject, being able to adapt to the current needs demanded in the digital environment.

The adaptation of our company to the digital environment does not end when we create the web or social networks. It is then, when we must start management of all these tools to generate traffic and publicize our product or service. Having knowledge about organic and payment traffic, the management of social networks and marketing strategies is what will lead us to have a competitive company in this sector. Thanks to the Master in Digital Traffic Management SEO, SEM, Display and Social Media you can perform all these actions yourself, becoming an expert of the subject, being able to adapt to the current needs demanded in the digital environment.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.