Upper University Course in Web Analytics with Google Analytics, Google Tag Manager and Looker Studio (university degree + 8 ECTS credits)
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Syllabus
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Summary
Knowing what happens on our website or mobile application whatever the objective is vital when optimizing our online strategy. This is why, the figure of the web analyst has become an essential figure in the online marketing department when it comes to being competitive. Thanks to this web analytics course with Google Analytics, Google Tag Manager and Looker Studio, you can know how the user behaves, set goals, measure results and make the best decisions. With the completion of this course, the student will know the advantages provided by the web analysis and will be able to take advantage and take advantage of the set of possibilities and that Google offers to collect data, interpret them and make decisions.
Goals
Professional opportunities
To prepare you
With this web analytics course with Google Analytics, Google Tag Manager and Looker Studio you will have the capacity to understand what happens in your online business and user behavior. You will learn to customize campaigns and tools that help measure the results. You will collect and manage large amounts of data and have the ability to predict, optimize to make the right decision for your strategy.
Who is it addressed to?
This web analytical course with Google Analytics, Google Tag Manager and Looker Studio is aimed at digital analytics professionals who intend to specialize or look for new opportunities in the implementation and use of these web analysis tools, entrepreneurs who want to benefit from these tools to exploit their data and companies that want to train their employees in the web analysis.
Official Character
This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.
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Certification
University Higher University Course degree in Web Analytics with Google Analytics, Google Tag Manager and Looker Studio with 200 hours and 8 ECTS credits from the Catholic University of Murcia
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